Guidelines for trademark use
The corporate ID for Västerbottensost is based on a single item – the trademark. In all other regards the design must be restrained; a deliberately restrained design that emphasizes the cheese’s authenticity, simple originality and its sharp character. But “restrained” does not mean “plain”. Printing methods and the choice of materials may by all means be of the highest quality and the workmanship must exude the same professional pride as the product itself.
Refer to the complete Guidelines for trademark use Manual (pdf) »
Approved colours
The motif is printed in black with white infill in the W. The gold background is produced according to the printing technique used:
1. Gold metallic (Pantone 871 C). This is the basic version.
2. Where possible the trademark may be made on gold foil.
3. 4-colour printing. To resemble gold as far as possible.
Always use the original intended for the printing technique or area of use concerned. Note that a special original must be used for sizes below 30 mm.
This original has the ® symbol located outside the trademark.
Background colour:
Spot colour: Pantone 871 C
4-colour: as per digital original
Decal film: 3M 100-54 or equiv.
Monitor screen: as per digital original
Logos for downloading:
CMYK: Original » | Small with ® »
PMS: Original » | Small with ® »
Black/white: Original » | Small with ® »
For monitors: Original » | Small with ® »
