Over one hundred years as a trademark

Through the years Västerbottensost has been enjoyed as everything from a simple everyday luxury in Swedish homes to a seasoning ingredient at royal dinner parties and the Nobel prize banquet. With its characteristic “W”, the trademark has a clear and strong position in Swedish food culture.

When Johan Bexelius registered the “W” trademark at the Swedish Patent and Registration Office in 1910, it was an important historical step for Swedish cheese. At that time, cheese was produced by many different dairies and the quality varied. This is why, most unusually, Johan Bexelius implemented this quality assurance whereby he managed to get all the dairies to agree to a mutual standard. All cheeses that met the requirement were marked with a branded, crowned “W” from 1910, as well as the cheese’s production year and age.

Västerbottensost
Foto: Olle Bengtson

In time Västerbottensost became Sweden’s most treasured cheese, and today it is a favourite among award-winning chefs in both Sweden and internationally.

Västerbottensost
W

The classic “W” brand was used as a guarantee for the quality of a cheese between 1910 and 1974. For the sake of the environment, the quality brand was then replaced with the gold label still used today.

Norrmejerier assumed responsibility for the Västerbottensost trademark in 1985, and has been the sole owner of the trademark since 2001.

W

2015 has been an important year in the development of the brand Västerbottenost. The Packaging has been given a new look, and is returning to back to its origin. The historic burn mark “W” recorded in 1910, decorates the new packaging in black and gold. Originally the burn mark “W” acted as a guarantee of quality for the cheese that lived up to the master cheese-makers strict requirements, a precision the current the master cheese-maker Thomas Rudin still stands by. Tradition and the genuine craftsmanship behind Västerbottensost cheese is clearly reflected in the new décor, while at the same time reflecting a modern brand in time.

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